HOW TO PREPARE YOUR ECOMMERCE WEBSITE FOR BLACK FRIDAY CYBER MONDAY
There is no point in having a great product if a customer gets lost on your website. Studies show trillions are lost due to poor website user experience . And you definitely want to avoid that during one of the busiest shopping times: Black Friday Cyber Monday. Having a user- and mobile-friendly site will help you make more sales. The good news is that there's still some time before Black Friday and Cyber Monday, so let's prepare your site for the smoothest shopping experience for your customers. 1. Minimise pop-ups Yes, pop-ups do a great job at grabbing attention. But users hate them. Showing a pop-up before the site fully loads or right after it can be very annoying, as the customer is asked to make a decision before they even had a chance to understand what the company does. Some sites display an even worse practice — showing multiple pop-ups in a row. Do you know that bad pop-ups can actually increase the chance of low-rankings in search engines? So the pop-up game can be